Search engine optimisation (SEO), otherwise known as SEO, is a method of boosting the volume and quality of site traffic from major search engines like Google, Bing, Yahoo, or Ask Google. As an Internet marketing technique, SEO considers the way search engines function, the complex computer-programmed algorithms which dictate search engine behaviour, what people usually search for, and what keywords or key phrases are often entered by the surfer. The more relevant your website is to the search word or phrase, then the more likely it is to result in increased traffic. There are many different methods of SEO, including Pay per Click (PPC), Content Marketing, Directory Submission, and viral marketing, but in essence, all these methods are aimed at improving the volume of visitors to a website from search engine results.
If you’re not familiar with SEO, don’t feel bad. There’s a lot to learn about it, and it can be difficult to know where to start. In order to be successful in online marketing, you need to know how to get good search results, and you also have to make sure that your site will be able to rank well in the search results. In short, SEO is one of the most important aspects of any online business, and it’s vital to your online success. Let’s take a look at how search engine optimisation (SEO) works.
The best way to describe SEO is to say that it’s like a high-tech game of football. When you’re playing, you want to get a lot of ‘goes’ – that means a lot of hits to your site from search engine results, but you also want your opponents to get a lot of hits, too. In this game, your goal is to get more ‘goes’ than your opponents. Your opponents can do this by using effective search engine strategies to get a lot of hits to their web pages, but their opponents can do that too. This is how SEO works.
So, what’s the difference between white hat and black hat search engine optimisation? Well, there are several differences, and the biggest one is that white hat SEO is considered to be the standard. This means that it’s considered to be the most beneficial for your particular niche. It’s considered to be okay to use black hat strategies, but only as a last resort.
So what are some of the things that you should know about white hat optimization? First of all, you want to make sure that your keywords are targeted towards your niche. So, for example, if you own a pet store, you want to use words related to pet owning. But if you were selling dog training supplies, you wouldn’t want to use the word pet. That would be kinder rather than direct to your customers. That also holds true for any kind of business that you own or run – generic keywords are not generally applicable.
Black hat strategies generally work better with natural inbound links. For example, many people think that it’s fine to link to other sites, but this is not good practice. Because the leading search engines like Google rely on the natural algorithms that these link services use, you can actually lose out if you are link building randomly. Google is constantly looking at the link activity around the web and will knock the ranking of any site that is not making inbound links to others.
In addition, inbound links from sites that are not relevant could hurt your search engine ranking. At the same time, however, getting too many inbound links could hurt your page rank, too. This is why the Google CEO Eric Schmidt recently mentioned that the search engine optimisation service could be coming to Google in the future. It’s unclear what impact he expects this new feature will have on SEO, but it is one of the reasons why Google recently announced its new initiative.
Clearly, search engine marketing and search engine optimisation are two separate things. If you want to get high rankings for your niche keywords, then you need to focus on building high-quality web pages for your specific market. You don’t necessarily need to focus on SEO, though. If your niche is profitable, you should hire a company that offers both SEO and search engine marketing for your website.