Search engine optimisation or SEO is the process of improving a web page’s search engine rankings so it appears at the top of search engine results pages. Sometime called ‘web ranking’ or ‘search engine optimisation’, SEO covers many facets of a website’s design and operation. SEO is a broad term that includes a range of techniques used to improve a page’s search engine rankings. These techniques are used not only by website developers to improve their websites’ visibility and presence, but by internet users too.
SEO means using the expertise and knowledge of how search engines operate to help a website to perform well in search results, resulting in more clicks and more leads for the business. In simple terms, SEO improves a website’s ranking by increasing its visibility in search results. This is done by getting listed in the search engines’ indexing tool, called the’SERP’ (Search Engine Result Page). The higher a website is listed in these listings, the more likely people will click on them when they are searching for something relevant to a website’s content and theme.
Search engines use a special algorithm to rank web pages. This is known as ‘artistic’ algorithms, because the way search results are ranked is determined by the subjective opinion of users, rather than any technical measurements. One of the things that affects a website’s ranking is how many links it has from other websites. Links are a measure of the websites popularity, or ‘authority’ based on the quality of the websites links.
The first thing you need to do to improve your website’s rankings with search engines is to carry out on-page optimization. This is the process of making your website easy to navigate and include text that is easy to read and understand. It should be clear to the user what the page is about, what the link targets and what the page lacks in terms of information.
Link building is an essential part of on-page SEO. Link building involves joining with other websites and blogs and then submitting articles to directories and participating in discussion forums. The main goal of linking with other sites and pages is to give your site credibility in the eyes of the search engines. Higher rankings with search engines depend largely on the number of sites and pages linking to yours.
On-page optimization is not all there is to SEO. In order to be successful at SEO your website must also perform well in the search engines rankings. Keyword research is an essential tool in this area. Keyword research can tell you what keywords are used most often by users and it can tell you what those keywords mean in relation to the information you are trying to present to your users.
The process of link building is more effective when it is combined with the other aspects of seo. Keyword research, building a profile for yourself on social media and engaging in seo friendly exchange links all play an important role in building your business and therefore in driving your traffic to your site. All of these processes work together to ensure your website receives as much traffic as possible, and the key is to receive targeted traffic that is most likely to convert into customers.
SEO does not end with search engine optimisation. It is just one part of a comprehensive plan that includes writing quality content, creating quality back links and participating in quality forums and discussions online. By building a solid internet presence and continually improving on your website you will reap the rewards and achieve internet success.