An Introduction to SEO

SEO experts generally consider search engine marketing (SEM) as the most important aspect of SEO. This article will describe in brief the three main categories of SEM which are targeted internet marketing, pay per click advertising and affiliate marketing.


Targeted Internet Marketing is the most common form of SEM because it enables you to reach out to customers through specific websites that are relevant to your product or service. Such sites are often referred to as PPC. For example, if you sell boots then PPC can refer to a pay per click advertising campaign.

Affiliate Marketing is a long term strategy that involves increasing sales of another company. There are many affiliate programs but most are based on a subscription basis. The site that has the affiliate links embedded in their content have to send visitors to a specific site for you to get paid.

Web traffic is one of the most important factors in search engine marketing (SEM). Traffic is a combination of visitors who land on your site through a search engine and visitors who make purchases on your website. Quality traffic means that more people are attracted to your site through a search engine than through a link.

SEO is not a science. It’s rather a science of search engine marketing.

In order to get good optimization for a website, it is vital to understand the many steps involved in search engine optimization. To start with, you need to make sure that your website doesn’t rank low in the results of a search engine.

Search engine optimization is dependent on your industry. SEO companies might show you results of search engine optimization for certain keywords, so you can then decide what to do in order to boost your rankings. Some of the things you might want to consider are using your site for keywords related to your niche, creating back links and using search engine friendly meta tags.

Link Building is another important factor in SEO. If you want to get high rankings on Google and other search engines then you have to build links to your site from other relevant sites. These back links will help your site to move up in the rankings.

Another important aspect of SEO is trying to improve the visibility of your site on the search engine. You may have done some of the above mentioned links building techniques but if your site still doesn’t show up at the top of the result page then you are still not getting the right attention from the search engines.

One way to achieve this is to use an article submission service. These article services provide you with a ready-made list of content to write. Then you just have to write about your business and submit it to these article directories.

Another strategy for getting more traffic to your site is to use social bookmarking services. They will allow you to link your site to others which will increase the number of links that point to your site.

Remember that SEO is a combination of SEO and link building. All of these are needed for SEO to work properly.