What is Search Engine Optimization and Why Do I Need It?
Search engine optimisation is the technique of improving the quantity and quality of website traffic coming to your site or a particular web page from online search engines such as Google, Yahoo and MSN. SEO specifically targets paid traffic as opposed to free or indirect traffic. There are many different types of search engine optimisation and there are many different ways to achieve the desired results.
One method of search engine optimisation is known as content writing. This involves writing articles, blogs and press releases that promote your business. It is generally assumed that SEO is done to promote websites. However, the goal of all search engine optimisation methods is to increase the amount of people who will view or visit your website.
Another popular type of search engine optimisation is paid advertising. This entails buying advertisements on major search engines such as Google. Many companies hire professionals to write keyword rich ads for their businesses. You can also pay companies to create custom-made, targeted ads to promote your business.
The third popular type of search engine optimisation is affiliate marketing. Affiliate marketing is when a business uses a specific company’s products or services in exchange for an amount of money (referred to as ‘billing’).
Finally, there is also web promotion. This involves creating backlinks to your website by submitting articles and blogs to article directories.
While these methods are widely used, they aren’t without problems. Search engine optimisation has been a challenge throughout the history of search engine optimization, and some techniques are better suited to one another than others.
Search engines will be looking for sites that have been consistently ranked high by other online users. Websites with poor content tend to slip down the rankings, so you need to improve your site as often as possible to keep it at the top. SEO is also a challenge because while you can target specific keywords, the results won’t necessarily be instant.
A quick and easy method of search engine optimisation is by using SEO articles, blogs and press releases. These will drive more traffic directly to your site, which in turn boosts your rankings. You should also look into creating a blogroll and placing relevant comments in forums to get people to come to your site. Also make sure your website is visible to search engine spiders, particularly in the meta tags.
Using social networking sites, such as Twitter and Facebook, is another effective way of search engine optimisation. It isn’t hard to see that many websites, including yours, are becoming increasingly popular with social networks.
It is also worth checking out other websites and making comparisons between them before starting to work on yours. By comparing websites you can find what other people are offering in terms of search engine optimisation, and what the current search trends are for those websites.
Internet marketing is always changing, but it is also a constantly growing industry. With it comes a number of new tactics for search engine optimisation, and the ability to target more people through more methods.
In the last few years there are a lot of sites that are offering ‘free’ tools which are designed to help companies improve the amount of people they can get to see on a search engine. Some of these include keyword tools, which allow you to enter a broad range of terms, and it is possible to see how many people have entered those terms to determine the percentage of people who were able to see your site.
This is an invaluable tool for search engine optimisation, but it is also vital that you understand how to use it correctly. There are some great free tools out there, but it may take time to find out what works best for your business.