The words “Search Engine Optimization” and “link building” may seem eternally linked together like peanut butter and jelly. However, they are not. In fact, search engine optimization and link building are two different concepts that exist separately and strongly dependent upon each other. Understanding the interrelationship between these two important concepts is essential in order to effectively utilize SEO to its full potential.
Search Engine Optimization (SEO) refers to the process of increasing the amount and quality of web traffic to a site through natural search results of major search engines such as Google, Yahoo!, and MSN. Once you get the appropriate people clicking on those search results pages (SERPS), more visitors are usually better. This is what you want if you want your online business to succeed. With the appropriate optimization, you will not only get more traffic but also improved search results ranking from search engines.
Link Building is a crucial aspect of search engine optimization, especially for smaller or new websites. The key objective of a well-optimized site is to be listed or ranked by Google, Yahoo, and MSN as one of the top search engines. For this, you need quality inbound links from relevant websites with similar content to yours. Links from related websites increase the value of your site as it helps Google, Yahoo, and MSN to determine the value of your page as an article, blog post, or website.
If you want to get listed on Google search engine results page, you will need to do a couple of things: submit your site’s URL to major search engines, make submissions to directories that list websites, and build backlinks to your site. The latter two steps are what SEO does. It consists of submitting your URL to major search engines such as Google, Bing, and Yahoo; making submissions to the directory that list sites; building backlinks to your site; and building your site’s visibility by linking to other relevant websites. You may know these basics already, but it is always good to brush up your knowledge especially when you are gearing up for search engine optimization.
Google released two major algorithm updates in 2021. These are the Panda and Penguin updates. One way of accomplishing search engine optimization with Google is by minimizing or eliminating the usage of external links. External links are those that link to your site without your knowledge, thus, affecting your search results ranking.
On July 6th, Google released two major updates to their search engines. One is called Panda and the other is known as Penguin. To start with, Google has banned the use of software that sends spam text messages to other users. The second update strengthens their link building capabilities. With these two updates, it is expected that search engines will soon be able to discern between spam and real websites.
To make sure that your SEO is successful, you must hire the services of an expert who can develop a customized internet marketing strategy that suits your business type. A web page optimization service provider should be able to evaluate your current web page ranking, monitor fluctuations in the web traffic, and develop a plan that will help improve your web page ranking. You should also have a professional developer to build your website for you. This person should be able to create a unique layout and make it easy for your customers to navigate. Once they get around to browsing your website, they should find what they need and quickly click on the links to take them to where they want to be.
One mistake some webmasters make is to disregard Google’s latest changes and search engines. There are several reasons that this happens. Some webmasters may not be aware that their web pages are not receiving a high enough ranking, or they think that their pages do not belong on the first page of the search results. These individuals must realize that their site needs to undergo an extensive search engine optimization process if they want to keep their rankings high.